WTA Ad Overview

Challenge

Create three posters for the sides of Whatcom Transportation Authority buses using the provided prompts. The goal was to encourage the community to view riding WTA as a positive choice and get people thinking about the benefits of taking public transportation.

Solution

I created flat-style graphics featuring three fun facts about WTA transit, designed for easy scaling across platforms. To reflect WTA’s inclusivity, I illustrated riders of diverse genders and races. Within two months of the campaign launch, WTA saw a 2% increase in ridership.

Project Timeline: 34 hours

We delivered:

  • Three 30-by-80-inch posters for WTA Bus’s

  • Three street advertisement posters

Team:

Creative Director: Diane Davis

Copywriting: Charles

Production: Tabor Cote

Three posters showing statistics and facts about the WTA transportation service, including number of rides, trips for medical appointments, and miles traveled on paratransit in 2024, with illustrations of buses and a globe.
Public transit bus with WTA branding and advertisements, city street scene with cars and historic red-brick building in the background.
Public transit bus with an ad promoting eco-friendly travel on a city street, with a historic red brick building in the background.
A city bus painted with a green, white, and blue design and advertisements, displaying '70,000 Trips' and the WTA logo, on a street with historic red brick buildings and trees in the background.
A black and white illustration of a stylized house with a person running nearby.
Black alarm clock with bells on top and a handle.