Project Overview
Client: Nalu
Unlike most Speakeasies, Nalu serves non alcoholic beverages and teas from around the world. This bar creates a space for the community to come together, build connections, and relax. The rebrand helped to elevate this unique space, while inviting in a new generation of Clientele.
Project Timeline: 5 weeks
Deliverables
New logo, icon, and wordmark
Revamp of the menu design
New website
Updated social media
New Patterns
Various other applications for the bar location
1. Visual Style
The Nalu rebrand was designed to bring new energy to a vibrant and playful space. I chose bright, expressive colors and leaned into a rounded, hand-drawn typeface for the logo. I also challenged myself to develop a flexible suite of patterns the brand could use across various applications.
2. Patterns
3. Deliverables
4. Online Presence
While physical ephemera is important to any redesign, The online presence of the brand also needed updating. The goals of the new website were to create a site that was easy to navigate, while also preserving the newly created brand guidelines. The website also needed a digital version of the menu.
The new website was completely coded from scratch, I did this to try and push my new website coding skills as well as allow myself as a designer to have full control of the website and how it turned out.
