Nalu Overview

Challenge

Elevate the Nalu branding and supporting material to bring in new clientele and create a consistent branding structure across applications.

Solution

I refined Nalu’s script wordmark with a rounder custom typeface, integrating a kava leaf into the counter of the “a.” The updated brand system, vibrant palette, and new web design highlight the community and convert viewers into customers.

Project Timeline: 5 weeks

I delivered:

  • New logo, icon, and wordmark

  • Revamp of the menu design

  • Updated website with new branding

  • Updated social media

  • 1 - 3 Patterns

  • Various other applications for the bar location

Team:

The project was entirely done by me

A menu on a wooden table featuring herbal remedies like Kava, Elixirs, and other herbal drinks, with a small potted plant nearby.
A set of two business cards, one for 'Watu' Sewandipitious Lounge' and the other for 'Holland Muler,' are placed on a textured beige fabric surface. The Watu card has a green background with floral patterns, and the Holland Muler card has contact information and an address for Portland, Oregon.
Cream-colored ceramic mug with the word 'Nalu' written in pink, sitting on a beige background.
Collection of round coasters with colorful designs, featuring the word 'Nalu' and a logo resembling a stylized wave, arranged on a beige background.
A beige notebook with a red border and a red circle on the cover that has the word 'Nalu' and the phrase 'Serendipitous Lounge' inside it, placed on a light beige surface with a wooden pencil next to it.
A white membership card with red text that reads 'Holland Mulder' and an address in Portland, Oregon, along with a red card with white text that says 'Nali' and describes it as a Serendipitous Lounge, both resting on a textured beige fabric surface.

Patterns

A fabric sample with red hearts and flowers pattern on off-white background inside a white card labeled 'Nalu' on a dark surface.
A fabric sample with a red background and yellow butterfly pattern, labeled 'Nalu' at the top, against a yellow background.
A fabric swatch with a green background and small white spade symbols with a stylized letter 'N' on them, placed on an off-white card with the word 'Nalu' written on the top tab.
A man enjoying a hot beverage in a cozy, warmly-lit cafe with wooden decor and shelves in the background. The cafe offers non-alcoholic drinks, teas, chocolates, and authentic kava.

Online Presence

The brand’s online presence also needed updating. The goals of the new website were to create a site that was easy to navigate while also adhering to the newly established brand guidelines. The website also needed a digital version of the menu.

The new website was completely coded from scratch. I did this to try and push my new website coding skills as well as allow myself as a designer to have full control of the website and how
it turned out.

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