Dragontree Overview

Challenge

Refresh the Dragontree brand to attract a broader client base, elevate its existing identity, and establish a flexible branding system that can be applied across its candles, skincare, and spa offerings.

Solution

I refreshed the Dragontree brand by simplifying the tree icon with a subtle spine shape, blending human and natural elements. The custom typeface mirrors the icon’s curves, while a warm, organic palette creates a welcoming, calming feel. This updated identity resonates with younger audiences and broadens Dragontree’s reach.

Project Timeline: 6 Weeks

I delivered:

  • New packaging for their Skincare

  • New packaging for their Candle line

  • Social Media Posts

  • New logo and brandmark suite

Team:

Entire project done by: Tabor Cote

A tube of Transcend hand and body lotion placed on large green leaves.
A lit scented candle next to its box, both labeled 'You Are Sacred', with a minimalist beige background.
Business cards for Dragontree and Briana Borten on a blue fabric background.
A white bottle of Dragtree Transcend hand and body lotion with a blue pump, positioned on a smooth white stone, with a small sprig of white flowers, and a matching box behind it, set against a blue background with a circular textured gray backdrop.
Brown glass candle holder with a label that reads "You Are Sacred" placed on a stack of smooth rocks on a wooden surface.
Business card with a logo on a beige envelope, placed on a marble surface. The card has the name Briana Borten and contact information including a phone number and address in Portland, Oregon.

Patterns

Fabric swatch with geometric patterns on a white card labeled 'Dragontree' against a dark background.
Close-up of a fabric sample card with a black geometric pattern, labeled "Dragontree" with a logo above, placed on an olive green background.
Fabric swatch with green background and white snowflake pattern, mounted on a white card labeled 'Dragontree' with a black logo, against a dark surface.
Smartphone displaying an Instagram profile named 'The_Dragtree,' with posts related to mindfulness, skincare, and products, placed on beige stairs.

Social Media

The refreshed social media strategy includes spa imagery, wellness tips, and carousel posts. Each element is designed to increase engagement and bring variety to the feed.

Black and white line drawing of a person with arms outstretched, standing on a horizontal line.
Black and white illustration of a Vespa scooter with a person riding it, waving.