AC x Uber Overview

Challenge

Create an ad campaign for Amtrak Cascades’ partnership with Uber. The campaign needed to include social media ads, a feature in Amtrak’s monthly newsletter, a landing page with discount instructions, and a follow-up email on redemption. The goal was to increase ridership for both brands.

Solution

Our team created a campaign for Amtrak Cascades riders who walked or used public transit, showing them how to 'go further' with Uber through a discount program. Through social ads, a newsletter feature, a landing page, and follow-up emails, ridership grew by 7 percent for Amtrak Cascades and 5 percent for Uber in just two months.

Project Timeline: 2 Weeks (35 hours)

We delivered:

  • Social media promotion graphic for Instagram and Facebook

  • A voucher confirmation email

  • A special monthly email for Amtrak Cascades around the sale and things to do with the discount

  • An Amtrak Cascades webpage with all information about the sale.

Team:

Creative Director: Diane Davis

Website copy: Don Devaugne

Website Design: Daniel Stamm, Andrea Simental

Production, email copy, Social media design and copy, voucher confirmation: Tabor Cote

A flyer for Amtrak Cascades featuring a man and a woman smiling on a train, with the man driving and the woman looking at her phone. The flyer promotes claiming Uber vouchers for travel in Oregon and highlights activities in Eugene, Portland, and the Oregon Trail.
Person seated at a wooden table using a laptop, with a cup of coffee and a plant in the background, near a window.
A smartphone displaying an advertisement for savings on Uber rides, featuring a photo of a smiling man and woman inside a vehicle, with the text "SAVE $10 ON YOUR NEXT UBER!"

Touch Points

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