Challenge

Create an ad campaign encouraging travelers from the Dallas, Texas, airport to visit Kirkland, WA, and its surrounding areas. The campaign needed to be flexible for use across a wide range of applications, while ensuring the ads worked cohesively as a set and effectively as standalone pieces.

Solution

I researched popular activities in Dallas and matched them with similar experiences in Kirkland to feature in the ads. A search bar design tied the concept together, positioning Kirkland as a destination with experiences that rival Dallas and appealing to business travelers considering a visit.