Before beginning any design work, I start with a brand audit. This includes researching competitors, reviewing the brand’s history, and understanding the target audience. These insights guide every design decision that follows.
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Dragontree is a holistic lifestyle brand rooted in tranquility, authenticity, and sustainability. Their offerings include spa treatments, massages, planners, life coaching, self-improvement courses, and bath and body products
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Dragontree was founded by Briana Borten after a life-changing car accident led her to discover the healing power of massage. She built the brand alongside her husband, Dr. Peter Borten, who brought his background in acupuncture and traditional medicine. Together, they created a wellness company grounded in Ayurveda, holistic healing, and sustainability. Today, Dragontree spans multiple spas, offers a range of wellness products, and prioritizes environmental and community-focused initiatives.
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Dragontree attracts people from all walks of life who share a common goal: improving their mind, body, and spirit. Their offerings include a range of classes and coaching sessions such as Soul Sessions, life coaching, mindful eating guidance, and pain-free living practices.
Because of its premium pricing, the brand mainly appeals to adults starting in their late 20s who have stable careers and are looking to invest in their personal well-being.