Project Goal
I designed graphics to represent three fun facts about Whatcom Transportation Authority. To challenge myself and align with the client’s preferences, I chose an illustrative style that was new to me. The posters would inform riders about WTA’s impact and importance to enhance public perception.
Project Timeline: 2 Weeks (35 hrs)
Client: Whatcom Transportation Authority
Deliverable:
Three 30 by 80 inch posters for WTA Bus’s
Fun Fact Prompts
3.7 Million Rides Per Year (on all modes of transportation)
WTA Paratransit: 70,000 trips to medical appointments per year, for our neighbors with Disablities
People with disabilities travel 1 million miles per year on WTA Paratransit, that’s 42 times around the globe!
1. Visual Style
Visual direction incorporates an illustrative style with flat vibrant colors, simple shapes, blocky bold type, and simplistic and clean messaging. The posters need to use only the main and tertiary Whatcom brand colors.
2. Digital Iterations
Round 1
For the first round, I was tasked with creating two different layouts for each fun fact for a total of 6 designs. For the top options I tried to create an abstract infographic, while the bottom versions are more straightforward.
Round 2
In the second round, I had a coworker do an iteration for the 3.7 million layouts and the globe 1 million miles layout. I was also instructed to slightly push the 70,000 Trip doctor’s office layout while simplifying the illustration.
Round 3
At this point, the 3.7 million miles layout was solidifying, with just small changes to the background, type weights, and logo size. For the 70,000 trips layout, we went back to a previous version and refined things. For the 1 million miles layout, I handed off the design to a coworker to create the white spiral around the earth.
Round 4
For the 3.7 million layouts I filled in the car/bus windows of the two smaller buses, and used an alternate more simplistic WTA logo. For the 70,000 Trips, I replaced the solid windows of the bus with riders per the client’s request and removed the people outside the hospital to simplify the overall design. I also adjusted the type on the swoosh in the
1 million miles layout, to make it seem like it follows the curve more.
3. Final Drafts
Final Poster drafts are currently in the process of being printed and applied to Washington State Transit buses in Bellingham.
