Project Goal

I was responsible for coming up with, writing and creating social media posts for the official Amtral Cascades Instagram and Facebook. I would research possible topics, write out full captions with Call to actions and hashtags to ensure post optimization.

Client: Amtrak Cascades

Project Timeline: 4 Months

Deliverables

  • Social media posts including graphics, photography, copy, and video

  • Create Monthly Email Campeign

Monthly calendar for January 2025 with several scheduled social media posts about winter travel, holidays, MLK Day, and winter photography events, marked with tags such as Published, Engagement, Informative, Day Trip Ideas, and Passed.

Social Calendar

Each month’s posts would be laid out on Monday and Friday, and every post was categorized by what kind of post it was. I provided a variety of posts with the main goal of increasing Amtrak Cascades’ ridership and awareness each month.

Social Posts

While in charge of the Social media, another goal I had was to incorporate more video content. I knew that authentic video content would help to increase reach and engagement on the posts. While at D2 I was able to create three video-centered posts, two of which became the most viewed and liked posts in Amtrak Cascades social media history.

Video Content

While in charge of the Social media, another goal I had was to incorporate more video content. I knew that authentic video content would help to increase reach and engagement on the posts. While at D2 I was able to create three video-centered posts, two of which became the most viewed and liked posts in Amtrak Cascades social media history.

Monthly Email

Every month I was responsible for creating the monthly email that went out to 10,000 plus subscribers. I researched, wrote and laid out each months email. Each month had a feature hero article about something Amtrak Cascades was putting together whether it was a sale or weekend trip idea. Each of the four sub topics needed to relate to that main hero article in some way.

Painting of a modern Amtrak Cascades train traveling through a snowy, forested landscape with evergreen trees.

December 2024

Amtrak Cascades logo with a train traveling through a wooded area beside a river, promoting sustainability and new travel experiences for the New Year.

January 2025

Amtrak Cascades advertisement featuring an image of two smiling individuals seated on a train, enjoying the view outside the window. The ad promotes travel, local snacks, and scenic views.

February 2025

A flyer from Amtrak Cascades promoting travel benefits. The top shows a smiling man with a beard driving a train with a smiling woman behind him, looking at her phone. The flyer includes sections about claiming Uber vouchers, exploring nightlife in Eugene, discovering Portland's art scene, learning about Oregon Trail history, and saving money with Share Fares.

March 2025